A Multimedia Book Launch

“Take One Creative did an outstanding job of making my book trailer. Hal brought in a narrative sensibility and Jason added a ton of artistry and style while respecting my vision for the project. Both put in an uncommon amount of time and care. I highly recommend this team.”

—Florence Williams, author, “Breasts: A Natural and Unnatural History”

Client: W.W. Norton & Co.

Hook the potential reader. W.W. Norton wanted the May 2012 launch of Breasts: A Natural and Unnatural History to be big. So did author Florence Williams, who became a subject and close collaborator.

Creative solution
Take One came to the project late—just a few weeks before deadline—but ready to jump in and make it happen. We chose to embrace a “mash up” approach to the material because there was so much to convey in a couple of minues, and because we had to work with a variety of third-party assets. With limited time and budget, we shot all the video in a day, then built in the flavor with historical stills, video clips Florence had identified or acquired, and a musical parody sound track. We married this to essential product and brand messaging Norton provided and made the deadline.